For the 2025 festive season, La Relocation Group presents the second edition of its annual Holiday Card series — an artistic project celebrating creativity, human connection, and global mobility. Each year, a selected designer is invited to interpret the spirit of the season through an original illustration, offering a new visual perspective on movement, belonging, and transition.
The 2025 Seasonal Card has been designed by Michela Rosin, an Italian illustrator whose work combines sensitivity, narrative depth, and visual harmony. Her illustration translates the complexity of relocation into an image that feels joyful, structured, and reassuring — much like the experience La Relocation Group strives to offer its clients.
A festive universe built on connection and cooperation
Set against a deep blue night sky — drawn directly from La Relocation Group’s brand color palette — the illustration unfolds across a network of curved lines, stars, and constellations. The composition evokes a world in motion: fluid, organised, and cooperative.
Small scenes appear on star-shaped platforms: people travelling, resting, reading, playing music, exchanging gifts, welcoming others, and preparing for new beginnings. At the centre stands a Swiss house, complete with a festive tree and flag — a discreet but meaningful reference to the Group’s Swiss roots and to the idea of arrival and stability.
A subtle detail invites closer observation: every character portrayed in the illustration represents a member of the La Relocation team. This playful easter egg turns the card into a collective portrait — can you spot us?
The illustration: symbolism, palette, and meaning
Rosin’s illustration is intentionally rich in symbols. Objects, gestures, and characters are arranged like notes in a musical composition, interacting with one another to create a constantly evolving harmony.
The visual language reflects a festive season that, while lively and intense, remains ordered and purposeful — a balance between joy and structure. The consistent use of the brand’s color palette reinforces visual coherence with La Relocation Group’s identity.
Every element contributes to a broader metaphor: relocation as a coordinated movement, where individual skills, roles, and sensitivities work together to create meaningful outcomes.
A Conversation with the Designer: Michela Rosin
To better understand the creative process behind the 2025 Seasonal Card, we spoke with Michela Rosin, who shared her inspiration, background, and the deeper meaning behind the illustration.
What inspired the concept of the 2025 Seasonal Card?
“For me, Christmas is a very lively and somewhat chaotic time of year — almost like a relocation. In this illustration, I wanted to represent it as joyful, yet orderly. I was inspired by the idea of fluid movement: organised, cooperative, and harmonious. Individual skills, like musical notes, interact and create ever-changing melodies.”
Could you tell us a bit about your background and how your passion for design began?
“My passion for art started when I was a child, watching my grandfather paint — breathing in the smell of oil colours and wood in his studio. My formal education followed different paths, but creativity has always been part of my life. About fifteen years ago, I returned to art through oil painting and later drawing, as a self-taught artist.”
How did you approach the idea of interpreting the festive season for La Relocation Group?
“Images come to me as visions, but only after they have passed through my heart. The work of La Relocation Group is important for many individuals and families and is carried out with passion, dedication, and care. These are the qualities I tried to represent in this year’s card.”
Which artistic elements were central to your design?
“The people working at La Relocation Group inspired the illustrated characters. I used objects as symbols: the Swiss music box as rhythm and melody; the tray with the bottle, glasses, and edelweiss as hospitality, welcome, and sharing; the star being measured as a symbol of personalised services; and the suitcases as cultural baggage.”
Did you incorporate cultural or personal influences?
“I deliberately included elements of Swiss culture. Personal influences are certainly there as well — probably in a subconscious way.”
How does this project relate to the experience of relocation?
“Relocating is not just about moving belongings. It means finding one’s place in a new, often unfamiliar environment. It means integrating into a system you do not yet belong to. I wanted to represent this ‘relocation of hearts’, entrusted to the competent and reliable hands of La Relocation Group.”
What message would you like people to take away from this card?
“An invitation to value the people in our lives, celebrating their differences and uniqueness. Because the quality of our relationships ultimately defines the quality of everything else.”
A shared journey, illustrated
With Michela Rosin’s contribution, the La Relocation Holiday Series continues to grow as a curated artistic project rooted in human values, cultural dialogue, and visual storytelling. The 2025 Seasonal Card is more than a festive greeting: it is a reflection on cooperation, care, and the invisible connections that unite people across borders.
We look forward to unveiling the next designer who will shape the 2026 Seasonal Card and continue this evolving artistic journey.
